Writen on 22nd January 2010 by Unbeatable - article updated 22nd January 2010
Sony have launched a new range of BRAVIA TVs for 2010, the new range consists of LCD and LED technology as well as the all new and ground breaking Full HD 3D televisions.
The new Sony Bravia Tvs connect to the Internet enabling you to get the latest online entertainment without ever using your home computer, add a PS3 or Blu Ray Player and you will be able to download the latest films using Netflix. The new range of BRAVIA TVs are a leap forward in flat screen technology and design.
The new NX803 comes with a all new minimalist Monolithic Design to give your room a unique style and sense of space. The design has an elegant, flush screen surface which enhances the viewing experience and looks stunning even when the picture is off. The screen sits in what looks like a block of stainless steel which actually hides the speaker. The screen is slightly tilted back (6 Degrees) so when its sitting even on low furinture the view angle is perfect.

Most Sony TVs will now come with BRAVIA Internet Video which means you can intract with all your favorite websites. New models such as the NX703 have built-in Wi-Fi to connect to the Internet and stream full-screen videos from sites like YouTube straight to your BRAVIA TV. It is expected that towards the end of 2010 the BBC iPlayer service will be avalible on Bravia Internet Video. The new TVs will also be kept upto date with the latest online technology through BRAVIA Internet Widgets which enables you to download online apps to your TV. Apps already avaliable include Flickr, Twitter and Facebook.

3D has came along way in the past decade and Sony have been at the forfront of the technology – Sonys new Full HD 3D TVs (LX903) now offer the very latest in 3D innovatiion. Sonys 3D technology works with Active Shutter glasses to consecutively project right eye and left eye images in Full HD. This 3D technology creates a unique sense of depth with objects appearing to leap out of the screen. Imagine playing a PS3 game or watching the latest block buster movie in full 3D in your home .
Top of the range BRAVIA TVs such as the HX903 come with Sonys advanced motion technology. Motionflow 200Hz PRO quadruples the number of frames delivered to the viewer compared to a conventional 50Hz TV. these extra frames mean that fast moving images like sport and actions films are ultra-smooth.
The new BRAVIA LX903 uses an Intelligent Presence Sensor which has clever face recognition technology that will dim the picture or turn it off if no-one is looking, there is also a range of eco-features such as the Energy Saving Switch or Ambient Sensor which optimises screen brightness to suit ambient light and colour temperature in the room. For instance a room painted white will need different brightness settings to a room painted red. The new sensor takes care of all this

The Sony BRAVIA HX903 models use Sonys Intelligent Dynamic full LED backlighting technology to optimise your viewing experience. This innovative technology locally dims areas of the LED backlight for the whitest whites and blackest blacks and a superb cinematic GigaContrast.
Edge LED backlighting such as in the new EX703 helps to create super-slim TV designs to fit effortlessly into any living space and is more energy efficient than conventional TVs – it’s yet another cutting-edge innovation included in the latest range of BRAVIA TVs

On most of the new Sony BRAVIA TVs for 2010 Freeview HD comes bult in. Freeview HD means you will be able to access the latest HD programmes from the BBC, ITV and Channel 4, including coverage of the 2010 World Cup. As everything is built-in there’s no need for a set-top box or satellite dish. It’s all easily accessible using just one remote control and your external TV aerial.
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