Purchased for £599 from Currys over Christmas period (good value as same store now selling for £699). Good looking set and very easy to set up. Main points: Excellent picture quality with full HD 1080 (even compared to sets costing £1000+) with some movies looking almost 3D as the images are really punchy and look like they are jumping off the screen. No noticeable picture stutter or freeze even when watching fast moving action movies (200Hz frame rate). Decent built in sound (better than many others). Well laid out remote and an excellent and easy to use quick menu. Can''t comment on reliability as set is less than a week old. Overall, would I recommend to family or friend - definately.