This is a good looking TV out the box, clean lines & slim. The off air picture is very good via the digital tuner, bright, colourful, with good blacks. The screen does struggle a little with murky scenes though & some smearing is visible up close. But if you're getting a good broadcast with a decent bit rate its fine. I'm running my DVD with progressive scan at 480p via component & the picture again is very good, blacks could be blacker but the picture is clean & flicker free with very good colour, good panning in fast scenes too.. Pictures from RGB (scart) sources are not that great - Skybox, Xbox - suffering from allot of digital noise, I'm experimenting with leads to try & improve this but this is the weakest link regards the picture performance. Sound is adequate, but this TV deserves a surround sound package. All in all its a good purchase, it looks great, its easy to use, great picture with so so sound. a good TV provided your main means of connection is not via scart. Check out the Sony KDL32EX301