I have this TV set up in the lounge and the look is very impressive. I disagree with the Editors review, if you take the time to mess around with the picture settings, it can produce very impressive results, Do not just go with the Out of box settings!! In fact the picture is identical to my new Sony BRAVIA in the Front room. Inbuilt freeview is ok, but i would recommend using External freeview/sky from a Set top box with RGB scart. The pic from that blows the fuzzy inbuilt freeview out of the water. DVD should also be used on either S-Video, HDMI or Component RGB. Like with all equipment, take some time to set the screen up properly and you get a very good pic indeed. The image does suffer from a small amount of motion lag, This is not to do with the response time but the way the tv deals with interlaced video. Sound is feeble like all LCD screens due to depth, however a good home cinema system connected via the optical out gives impressive results.