The New Sony KDL40E4000
LCD TV | At a rate of more than three to one, retail electronics sales persons are recommending liquid crystal display ( LCD) flat screen TVs instead of sets using plasma technology to shoppers who are seeking to purchase big screen televisions (sets with screens measuring 40 inches or larger), according to the J.D.Power and Associates. High proportion of recommendations of LCD sets is primarily due to retail sales persons’ lack of knowledge regarding recent improvements in plasma technology. For example, more than one-third (38%) of sales persons told their customers that LCD sets last longer. Also, 37% of sales persons warned their customers that images may be permanently burned onto the screens of plasma TVs. "Although burn-in was once a problem with the first plasmas to hit the market, this has not been a serious issue for several years," said Larry Wu, senior director of the technology practice at J.D. Power. The longevity of plasma displays is now on par with LCDs. During Q2 2008, among LCD TV brands, Samsung and Sony were recommended by sales persons 35% and 28% of the time, respectively. Vizio sets were recommended approximately 7% of the time. No other LCD brand received a recommendation rate of more than 2%. Among plasma television brands, Panasonic was recommended by sales persons 37% of the time, while Samsung and Pioneer were recommended 14% and 12% of the time, respectively. |
