Sony KDL46V3000 LCD TV

First of all I will say that I do not own this TV, however, I have been trying to decide which one to buy for some time and have researched extensively including looking at every one of them that I can, at every store possible in my area. Watch out for those retailers who only have blu ray hooked up to XBRs. I finally found a place that had blu ray hooked up to an XBR 5 and next to it was a 46V3000 hooked up to blu ray. I stood and looked at both displays for an extended period of time while a salesman was with me some of the time. Neither of us saw any difference in picture quality at all. The color and sharpness was the same on both. I will say that both had incredible picture quality. Also, I have not been able to see the advantage of 120 hz but I won''t say yet, that there is never an advantage. I know that I don''t need it. Hope this helps some of you.