Huge names such as Toshiba and Microsoft are backing the HD DVD and more players of this format have been sold, as of September 2006, which indicates that high definition appears to be more connected to HD DVD and consumers are more likely to see this connection than with Blu-ray. But, will this continue as Blu-ray is more readily available to rent with Blockbuster? Sony hit home when it released the ever-successful Playstation 3 games console and provided a free copy of the Casino Royale DVD, declaring that it is not just a games console but a fully fledged Blu-ray disc player too. This worked massively is Sony’s favour as sales of the Playstation 3 soared, so did the potential of Blu-ray discs themselves. Coincidentally, HD DVD is available in many PC’s and as of this summer, supporter Toshiba will be making it available in all of its PC’s and they have already shipped a total of 1 million laptops with the format already installed. However, a big regret for Microsoft and Toshiba was not including a HD DVD reader with the Xbox 360. Watch this space for further updates with the Battle of the Format!  |