Sony Slash PSP Price to Keep up with Nintendo's DS Lite
When Sony published financial results showing a £220 million loss for its PSP gaming device, experts speculated that a price drop would be on its way. And right they were, Sony will be slashing the price of the PSP by 15 percent, introducing a new retail price of around £85, an Australian IT company reports. Released in 2005, the PSP has been continuously outsold by Nintendo’s DS Lite Gaming Device, released in 2004. Experts believe the lower price and quirky designs are what attracts young gamers to buy the latter.
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President and chief executive of Sony Computer Entertainment America, Jack Tretton, claimed that the motive behind the price cuts was to make the device more affordable to young gamers, and left profit losses unmentioned. "We have recently seen a steady rise in the number of teens adopting PSP as their primary handheld entertainment system, and we expect the new price will accelerate that trend," said Tretton. It was only a week or so again that we brought you news of the PSP becoming the latest addition to the classroom, well Sir Alan Johnson will be over the moon when he opens his newspaper this morning. | |
By Lisa Malyon
