Chances are you have seen Evony ads featuring scantily clad women on your computer and they have caught your attention. The ads generally center around a woman's cleavage and a tagline such as "play the new game everyone's talking about. It's obvious why they are: It makes you feel like King!" or Evony is the "the best free web game." To be clear, the images used in the ads are completely irrelevant to the game.
Although the ads haven't crossed over to being truly pornographic, some of the same photos are taken from iStockPhoto where the same ads are used as the cover of porn DVDs. Evony's marketing department has received much flack for the way they have handled their marketing. With accusations of shady business practices, legal bullying, and physical intimidation it's difficult to get the full story of their mission since they seem to always have a hidden agenda.
Gamers aren't the only ones that gotten fed up with the joke of the ads. This past summer, PopCap Games launched a Web campaign for Plants vs. Zombies mocking Evony's sexual ads. Gamers and the press responded appreciatively to the PVZ ads with busty female zombies with a good laugh.
