Pioneer claim that ‘our passion is to deliver an emotional entertainment experience through the development of the highest picture quality’. ‘A canvas for entertainment’ is another description of this revolutionary flat panel TV. To explain Pioneer’s concept a little further, the contrast ratio and black levels have a lot to do with the overall picture quality received, Yoichi Sato, senior executive officer and chief technology executive at Pioneer Cooperation says: “Thanks to the self emitting principle of plasma, we were able to crack the code on plasma luminance. Pioneer technology has advanced to the point where we have achieved virtually zero idling luminance in more than six million cells, previously thought to be impossible. The result is, in essence, absolute black with no measurable light coming from the television. For consumers, this creates the experience that the image is floating in space, with a picture that has exceptional detail and vivid color. Ultimately, our goal is focused on bringing to market a new KURO that unifies the extreme contrast and advanced design concepts to transcend anything currently possible in home entertainment. We feel that this will not only surpass our previous best, it will completely change the playing field.”
Unfortunately, these High Definition TV’s will not be available this year, but hopefully we will not have to wait too long.
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