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Nokia to Unveil Designer Phone at Paris Fashion Week – The Nokia 7373

For those who consider themselves style conscious, Paris Fashion Week will be the only place to be this month, but this time Nokia’s made sure it’s not all about clothes.  They’ll be launching the Limited Edition Nokia 7373, in not one, but two catwalk-infused designs.   

As any fashionista will admit ‘we absolutely adore L’amour’, the latest ready-to-launch range of prestige designer Giambattista Valli.  And it’s this latest combination of fashion and mobility that turns Nokia’s 7373 Limited Edition mobile phone into a gorgeous accessory, ready to compliment any stylish outfit.   

 

Sales boomed after Nokia’s 8210 went chic, so they’ve decided to form another merge of futuristic technology and creativity to bring some more girly gadgets to the forefront of the mobile phone market.

 

Mr Valli explains: "I was intrigued by the inspiration to define the mobile phone as a fashion accessory,  "Like a dress, shoes and jewelry, the Nokia 7373 Special Edition phones follow the theme of my collection and I immediately imagined them as silhouettes dressed in my work.  

 Nokia 7373 Limited Edition Inspired by Gaimbattista Valli

Powder Pink with a Pearl Necklace

 

Nokia’s two special editions are miles apart, to ensure they suit every outfit. The Powder Pink edition is inspired by ‘intense romance’, with a pink skull design, and pearl necklace for a strap.  More compatible with every colour is the Black Chrome edition, featuring a black skull and an onyx-like crystal strap.  Both designs come with special designer wallpapers and graphics, topped off by an exclusive Giambattista Valli inspired ringtone ‘Rhodium’, and backstage video about the life of the designer. 

 

“Depending on your mood, you swap bags and transfer the contents. Amazing to see how Nokia has applied this idea to the world of mobility. Just swap SIM cards from one mobile phone to another to match your personal style." Mr Valli explained. 

Nokia 7373 Limited Edition Inspired by Gaimbattista Valli

Compatible with any outfit 

 

Last year Giambattista Valli’s catwalk collection was described as ‘An independent voice for the independent woman’, a message, in our opinion, that should have been attached to this latest Nokia 7373 launch.

 

So, all the Nokia 7373 is missing is a signature scent, and it could pretend to be the man himself.  If you want to see the launch you’ll need to be at the ‘Dress your Nokia in Gambattista Valli’ party at Paris Fashion Week, 25 Feb – 5 March.  Otherwise the Nokia 7373 limited editions are expected to hit only a select few European markets in March for around £185, so we’ll have to cross our Gambattista Valli clad fingers that the UK is one of them!

 

By Lisa Malyon

Posted February 23, 2007 12:22:48pm By Lisa Malyon

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