Lady Gaga and Polaroid Team Up

This years biggest cause for a flash at CES didn't come due to the unveiling of a new tech gadget.  The crowd went crazy for a snapshot of the one and only Lady Gaga.  Polaroid announced its new partnership with the performer as she has become the new creative director and "inventor of specialty products."  Gaga will appear in the company's marketing ads and partake in its social networking. 

Lady Gaga explained, "The Haus of Gaga has been developing prototypes in the vein of fashion /technology /photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand."  Stay tuned for some very interesting ads to come.