32 Inch LCD TVs

Writen on 18th January 2010 by Hayley Malyon - article updated 20th January 2010

Samsung are the largest LCD TV manufacturer

With LCD TV sales reaching 3.6 million units in 2009, it is evident that they are the favoured choice when choosing a new TV, with Samsung leading the market owning 68% of the market share. Although many of us have an LCD TV in our homes, for some it is unclear as to what it actually is and how it works. Here is a simplified explanation: The LCD (Liquid Crystal Display) TVs you have in your home contain two transparent surfaces which have grooves cut in them which are filled with liquid crystal. Transistors provide electric currents to the liquid crystal which twists it and as it is twisted and untwisted, light is blocked to the specific area. As the crystals move, colours are created and the LCD image is displayed. 

Since the first LCD TV discovery, over 40 years ago, technology has evolved and also reduced in component size to produce a more slim line body. This results in manufacturers competing for the slimmest and most convenient size. The 32 inch LCD TV is the highest selling model since LCD TVs have been available on the market, which is due to various factors. A 32" LCD TV has a reasonable pricetag along with the attraction of a good size screen which fits suitably into any room of the house. A 32 inch LCD TV model is also lighter than most, and easily portable as well as providing a good viewing angle.

Demand for LCD TVs continues to grow at a rapid rate and a positive growth occurred towards the end of 2009, with such demands deriving from new technology, digital TV and the World Cup season of 2010. The global economic recession caused consumer market concerns and as manufacturers reduced prices, consumers took advantage providing a slight increase in sales and a growth of 19% is expected for LCD TVs in 2010 (as of Nov 2009). LCD TV success in the future market depends strongly on the competitiveness of manufacturers coping with the various needs of consumers such as 3D, LED, slim and touch panels.

Own brand 32 inch LCD TV models such as DigiHome, VideoCon and UMC are offered at around £350 (as of Jan 2010) and main brand 32 inch LCD TV models, from manufacturers such as Samsung, Sony, LG & Panasonic, can be purchased at around £450. However, own brands will have increased competition from the market leaders with them providing features not present on own brand models such as slim line dimensions, Internet connections, gaming capabilities and applications such as Facebook, Twitter and BBC iPlayer to name just a few.