| The premium TVs within Philips’ LCD TVs sit under the Philips Cineos banner with all the other models falling under the company’s Flat TV range. The Philips Cineos LCD TVs are equipped with unique features including Ambilight; Philips’ ambient lighting technology throws light around the screen to help reduce eye-strain and improve perceived picture quality. While others may have bigger screens, this really is something that will transform your viewing experience. As well as Ambilight, the Cineos TV range also incorporates Clear LCD technology, Pixel Plus 3HD processing, Digital Natural Motion and MPEG artifact reduction.
TV screen sizes range from 15 inches right up to 50 inches. The Philips Ambilight LCD TVs vary from 32, 37, 42 and 50 inch screen sizes, offering two-sided, three-sided and four-sided light options. The four-sided Ambilight (Ambilight Full Surround) is present only in the flagship TV; the 42PF9831D 42in LCD TV, with the three sided version (Ambilight Surround) are available in 32 inch, 37 inch and 42 inch and are followed by the code PF9731D. Two-sided Philips Ambilight is available in a number of LCD TVs including the 50 inch and 42 inch screen size (50/42PF9631D) Philips HD ready TVs.
Each year Philips has improved the technology within its HD TVs with the premier sets in last year’s range featuring Pixel Plus 2HD and two-sided Ambilight (Cineos PF9830 and Philips Cineos PF9730). 2006 saw the introduction of a number of innovations. In one of the biggest technological advancements yet seen with LCD, the award-winning ClearLCD technology - dimmable scanning backlight source - finally removes any trace of motion blur while boosting contrast to levels not previously available with LCD sets.
Pixel Plus 3HD is a further evolution of the award winning Philips Pixel Plus engine and processes the signal entirely in the digital domain and without the need to downscale a 720 (or 1080 source 37PF9731D only) source. | 
